Wednesday, October 25, 2023
How to get more clients on Instagram in 2024
It was the Instagram ManyChat online summit last week and one of the big things I learned from speakers is that Instagram is changing things up as we go into 2024.
Instagram have had a HUGE focus on Reels over the last couple of years; this is about to change. Reels are no longer to be favoured by the algorithm. If you've never been a huge fan of dancing and pointing at the screen, this is great news for you; as it is for everyone (like me) who likes depth and grit in their content strategy.
Longer form posts such as carousels are about to be on an equal playing field with Reels and all other Instagram content; about time too!
Things might be a little disruptive on Instagram as they make these imminent changes BUT it's a positive change for us genuine content creators who aren't in the game "just to go viral".... this is a business; I'm glad Instagram are changing this.
So, as the platform is constantly evolving, here are some of the things you should know and my top 15 tips to help you attract more potential clients on Instagram in 2024:
Remember that the key to success on Instagram is to provide value to your audience, build relationships, and maintain a consistent and visually appealing brand presence. Adapt your strategy as the platform evolves and as your business's goals change.